Competitive Analysis- A comprehensive evaluation of the top five key competitiors in your undustry is conducted to determine what keyword phrases they are using to drive traffic, estimated unique trafffic counts, number of inbound links, and level of Search Engine Optimization they are utilizing.
Keyword Research-Through the utilization of proprietary search engine analysis tools, Ground Zero will work with you to develop the ideal set of keyword phrases for promoting your website. This portfolio of relevant keyword phrases is derived from information obtained from potential customers, your unique knowledge of your industry, and search volumes ascertained from databases maintained by the major search engines. We will then take this information and create an expanded keyword list which will be utilized during the implementation of your unique Search Engine Optimization project. Our qualifed SEO Analyst examines the content and business model of your website and cross-references this data against the most relevant search terms used by web surfers. The end result of this analysis is to target specific keywords that will actually deliver pre-qualifed customers to your website.
Baseline Search Engine Traffic Report- Utilizing analytic tracking code which we will embed in the source code of your website, we will track current visitor activity and analyize your current natural search engine traffic statistics.
Baseline Search Engine Ranking Report- Using your approved keywords we will initiate an extensive search engine ranking report detailing your websites' current ranking positions among the top 10 search engines (which account for 98% of all search engine traffic).We will then initiate ranking reports on your top 5 competitiors. This information will be used to carefully analyze competitive advatantages and to develop an overall strategy to improve your search engine visibility. We will then formulate a methodical step by step strategy to move your site to the top of the search engine results pages so your campaign can achieve optimal results within a reasonable time period.
Search Engine Optimization Principles & Methodology
Our Search Engine Optimization process begins with thorough research and advanced analysis of both your current website and your competitors websites. The process of gaining the competitive advantage over other top ranking web pages in your industry begins by identifying those key elements or core competencies maintained by other product or service providers in your industry.
A comprehensive understanding of key competitors as well as both their strengths and weaknesses in the marketplace can provide vital market intelligence in determining the direction of your search engine optimization (SEO) campaign.
Pages Indexed Report-Ground Zero Web Design & SEO Services will determine and report to you the number of web pages on your website found within the major search engine databases. The databases include Google, Yahoo!, Bing, and Ask Jeeves, to mention a few. These databases power many other major search engines likeAOL, AltaVista, AllTheWeb, and many more. This information is vital to understanding which pages of your website are being systematically indexed by the various search engine spiders.
Title and Meta Tag Optimization- One of the most important locations for you keywords is with in your page Titles. After careful selection of relevant keyword and keyword phrases on a page by page basis, Grouynd Zero Web Design & SEO Services will create search engine friendly HTML source code for you website. Titles, Meta descriptions, Alt tags, and Navigation Link structure will be scutinized to ensure it is fully optimized and appealing to search engine spiders. This process includes examining internal linking structure for proper names and titles. Site navigation including linking strategies and the inclusion or modification of site map properties. File and page name structuring will be fully optimized.
Keyword Rich Web Content Generation- Ground Zero Web Design & SEO Services will closely examine current web page content to ensure it is keyword rich and maintains keyword density throughout the theme of the project. The basis of all search engine logic is determined by its ability to to retrieve relevant information for any given search term (keyword). Therefore, the stronger the relationship between search term and the content of your web pages, the higher your pages will rank for that particular search term (keyword). Ground Zero Web Designs' SEO writing staff is well trained to edit and develop the right keyword rich content for your web site. We will create 'smart' website copy that will appeal to both your customer and the search engine spiders.
Link Popularity- One of the most crucial components of the Search Engine Optimization process is developing relevant inbound links from contextually similar web sites. Search engines measure the importance of each web site according to the number and quality of the inbound links received from other websites. The more relevant inbound links that a site has the higher it will rank in the major search engine databases. Ground Zero Web Design has a dedicated team of professional link building technicians that work diligently to produce between 100 and 300 relevant inbound links for your website each and every month. Our cutting-edge link building strategies and ability to produce high numbers of relevant links for our clients truly distinguishes us from all other Internet Marketing companies.
Post Implementation Reporting- Ground Zero Web Design & SEO Services will closely monitor and examine all aspects of the post-implementation process of your unique search engine optimization program. The reporting process will begin almost immediately following the execution of your search engine optimization program. When ranking reports begin they will continue to be systematically executed on a monthly basis from the day of the month when the initial baseline report was generated. Ground Zero Web Design will monitor traffic trends and web matrics beginning from the date the search engine optimization contract commences. More specifically, Ground Zero Web Design will be monitoring traffic patterns, search engine referral volumes, and keyword performance for your web site.
Ground Zero Web Design and SEO Services gathers valuable statistical information from your site and analyzes that data for specific performance purposes. The data gathered from post-implementation reports is vital to ensuring the continued longevity of your Internet Marketing campaign. This information is calculated and indexed against specific project objectives allowing us to accurately gauge and modify any performance related element of your Internet Marketing campaign. Our proprietary search engine monitoring tools track every visitor to your site, allowing us to modify campaign specifics in real time to maximize conversions and ensure you have a steady stream of targeted traffic flowing to you website.
A Concise Methodology for Successful Internet Marketing.
The core principle of any profitable Internet Marketing campaign is an architecturally and fully optimized website. Search engine optimization is clearly the most powerful method of gaining competitive advantage as well as maintaining a steady stream of free, qualified, and motivated traffic for your website.
Search engines such as Google, Yahoo!, and Bing are gateways through which potential customers find your product or service. These search engines literally process billions of searches everyday for people looking for your products and services. Placement in the top ten search engine results pages (SERP's) for relevant keywords is critical to the success of any Internet business wishing to gain competitive advantage in this new age of Internet Marketing.
Through the implementation of a custom designed, properly researched, and well executed search engine optimization campaign, your Internet business will see a massive increase of pre-qualified and motivated web traffic. Ground Zero Web Design & SEO Services has the expertise, dedication, resources, and proven track record to ensure your on-line search engine optimization campaign is successful and very profitable.
SEO or Search Engine Optimization is the process of building a website so that it will be discovered by search engines. It also means designing each page in such a way, that the site's content will be through mapped and indexed for keywords that potential customers employ when searching for your products or services on the Internet. Organic Search Engine Optimization (SEO) projects with Ground Zero Web Design are based on key project objectives and well defined goals utilizing the latest techniques and methodology available to professional search engine marketers. Ground Zero Web Design's Organic SEO methodology is highly efficient at identifying those keys elements necessary to move quickly from
planning stages through implementation in order to achieve the highest level of tangible benefits in as short a period as possible.
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908.333.5836
BRING YOUR BUSINESS BACK
TO LIFE WITH INTERNET MARKETING
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908.333.5836